Designs on Success
“We display them on nice shelves and merchandise them with placemats to create nice vignettes,” said Estela Lam, the buyer for the stores. “We keep them adjacent to other home categories, Consumers seek style and quality—and safety, which is why
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KWR1705: Features: -Placemat-Set of 12 placemats-Durable and tear resistant-Fade resistant-Washing machine safe-Made for indoor and outdoor use.
Consumers’ reasons for buying dog bowls can be practical or impulse driven. One sure-fire way to drive sales in this category is to feature bowls and feeders in must-have styles, encouraging pet owners to switch out their pets’ dishes more often. High-end dishes tend to mirror the trends in interior home design, and new styles are more prevalent. “With the growing attraction of the pet industry, there are more and more designers entering the market, and that is leading to a lot of exciting new products and styles,” said Spyq Sklar, co-owner of Wolf & Lion Pet Supplies in San Francisco. I am also seeing many substantial polished wood feeders as well as modernist wire-frame designs with thicker, higher-quality stainless steel bowls. Marsha Vallee, co-owner of Noble Beast Natural Market for Pets in Phoenix, said her store carries a basic line of stainless bowls in a variety of sizes, and they pick and choose a few of the high-end bowls for style and/or functionality. “We consider what people are not likely to have seen before and what would look cool in their homes,” she said. “We favor ceramic and metal bowls over plastic. Fountains and waterers are important in the desert, so we carry a variety of those, including travel bowls and water dispensers. Estela Lam, a buyer for Muttropolis, which has stores in Southern California, said she would like to see suppliers offer more new designer bowls, as many of the manufacturers Muttropolis buys from have sold the same styles for years. “We are always looking for newness in both styles and in materials,” she said. “Our customers want new, new, new. Haute New Designs Feeders have become a work of art, with contemporary feeders’ dimensions, bowl sizes and wood thickness being carefully considered to create the most balanced and eye-catching look, said Linda Brown, vice president of product... “The Artisan Feeder is [our] newest addition to the category,” Brown said. The unique grain and natural beauty of solid wood is enhanced by our neutral stain finishes (natural, gray or walnut). Wood and recycled/repurposed metals are very popular right now, said J. Kent Martin, co-owner of Unleashed Life in Springfield, Mo. “Lately, gold has made a real impact on the market,” he said. The Adour in Aged Gold Collection has an antique gold finish, The Hampton Collection has a hammered gold finish, and the Hawthorne Collection [comes] in a metallic gold. Bow Wow Dog Houses of Los Angeles recently introduced dog bowls that match its Tucker Box line of dog beds, said Larry Hobbs, president. “The product line [of bowls and feeders] is largely developed to utilize up-cycled materials generated from the construction of our Bow Wow Dog Houses line. Display the Buffet Displaying feeders can be a challenge because they don’t stack easily like standard bowls. At Wolf & Lion Pet Supplies in San Francisco, co-owner Spyq Sklar arranges feeders on a four-tiered table. At Muttropolis, which has stores in Southern California, dog bowls are displayed in similar fashion. “We display them on nice shelves and merchandise them with placemats to create nice vignettes,” said Estela Lam, the buyer for the stores. Marsha Vallee, co-owner of Noble Beast Natural Market for Pets in Phoenix, said they like to match bowls for the holidays. For example, on Halloween, the store will display orange bowls with metal inserts. Kent Martin, co-owner of Unleashed Life in Springfield, Mo. , said that a clean, simple display works best for its dog bowl products. “The goal is for the look of the bowls to catch the attention, and then the quality of the product makes the sale,” he said. Feeding Facts to Consumers Many customers are concerned about where bowls are made, so staff should point out products that are made in the USA. “We are getting more customers asking about whether the bowls are made in China or not, and it’s very difficult to find non-China feeders, but we have some we can offer, and we let our customers know that,” said Estela Lam, a buyer for...
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