Learn how James Dyson made BILLIONS reinventing the vacuum in this rare interview. Dyson vacuum cleaners sell in over 40 countries and his company has.
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Dyson, which recently hired away a Tesla executive, may be working on an electric car to compete with the automaker.
There are idyllic corporate campuses, and then there’s the thing Dyson Ltd. Nestled in the English countryside are massive research and development centers, top secret labs and various toys that founder James Dyson collected over the years, including a helicopter in the parking lot and a jet plane in the cafeteria. It’s from this unlikely place that Dyson hopes to make a worldwide splash over the next year and change the way people think about the high-end vacuum maker. The person leading this charge is Ricardo Reyes, Dyson’s new communications chief. He made a name for himself in Silicon Valley as the top spokesman for Elon Musk’s Tesla Motors Inc. Reyes also worked at Google, YouTube and Square Inc. The appointment of Reyes is of note for a couple of reasons. Last year, Dyson launched the Supersonic, a hair dryer that took about four years and $70 million to develop. Like all Dyson products, the hair dryer was intensely engineered and costs a lot--$400. It also marked a major expansion for Dyson past things like vacuums and air purifiers. Reyes must solidify this idea in consumers’ minds, and has already honed his talking points. "Dyson is growing from the living room to the bathroom and beyond, so people are going to interact with it a lot more," Reyes said. Dyson has also been rumored to be working on an electric car. Last year, the Financial Times turned up government documents that revealed funding to help Dyson on this project. Dyson bought battery startup Sakti3 for $90 million in 2015, and pledged last year to spend 1 billion pounds ($1. 2 billion) on battery development over five years, putting it in closer competition with Tesla. Dyson already has deep electric motor experience. Lab 61 at its headquarters is filled with electric motors of all sizes that have gone through more than a decade of research and sit at the heart of Dyson’s products. If you were looking to bring a new electric car to market, then Reyes would be a good choice, since he helped usher in Tesla’s Roadster, Model S and Model X vehicles. Asked about Dyson’s plans for an electric car, Reyes said, "You never know what Dyson has up its sleeve. For Reyes, Dyson was a good match with Tesla. "It’s very rare to find companies that combine software, hardware and manufacturing all together and to find a company like that that goes direct to the consumer," he said. At Tesla, Reyes was known for having Musk’s ear and being able to sway the inventor at times. But the relationship deteriorated as the years went on, and confrontations around product launches grew more heated. Asked about the personality of James Dyson, Reyes said, "He moves very quickly, but, at the same time, he’s measured and thoughtful. It hopes new products will make Dyson a more familiar name in the U. S. and other countries.
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Sir James Dyson now owns more land in England than the ...
Vacuum inventor Sir James Dyson now owns more land in England than the Queen, the Duke of Bedford and the Duke of Marlborough
Dyson vacuum inventor now owns more land than the Queen - Holy Kaw!
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King of Vacuums James Dyson Owns More Land Than the Queen
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ll suck the shit out of your floors. Literally.
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